With a new $3 million home, a new dog and a new wardrobe, the Australian woman who started the business she called “Lifestyle Home Furnishings” has set about finding a way to save money in her own way.
Key points:The company, which launched in June and was named the “LIFESTYLE OF THE YEAR” in 2018, has raised more than $30 million in venture funding from investors including Google and Amazon, with investors including billionaire tech entrepreneur Peter Thiel.
It has raised $3.8 million in the past 12 months and has a turnover of $10 million, but its main focus is on helping people live better, said co-founder of the business Lisa Miller.
The company has set up shop in a new building in Melbourne’s CBD, and now has about a dozen employees, and is currently in discussions with potential new clients.
“We’re really excited about it,” Ms Miller said.
“I don’t think we’ve ever done this before and I think the public’s appetite is just for more luxury and luxury products.”
People are going to want to have the latest and greatest things, so that’s what we’ve got to do.
“A business that has been around for about 10 years, Ms Miller’s dream is to bring a more streamlined way of living.”
It’s not a big-box, it’s not fancy, it has a lot of amenities,” she said.
Ms Miller, who was born and raised in Melbourne, said she is excited to bring the lifestyle lifestyle to a new market.”
There’s always been this perception that luxury is for the rich, so it was a real eye-opener for me,” she added.”
When you’re young, you just want to do things for yourself, and then you get older and you realise that people are really getting richer.
“Lifestyle has always been the antithesis of that.”
Ms Miller is aiming to have her products on store shelves in the coming months, and will have a dedicated online store to sell them.
“Our product has a pretty unique appeal, and we wanted to make it accessible to people who have a lifestyle that they want to share with others,” she explained.
“In the US, there’s a lot more of a luxury lifestyle.
I think people are starting to realise that.”‘
A little bit of money is always better than nothing’For many people, their savings are only a few dollars a month.
“My parents saved for a few years when I was growing up, and they were so concerned about whether they’d be able to keep up with the costs,” Ms Smith said.”(But) we have enough money now to be able and afford our lifestyle.”‘
We want people to be living a better life’Ms Smith said she and her husband, who she described as a “tough nut” to work with, were keen to make lifestyle products accessible to all Australians.
“They’re very conscious of the impact that having a lot goes on to your mental and physical health,” she continued.
“So we want people not only to be getting the best quality of life possible, but also to have a bit of extra money to put towards their lifestyle.”
Ms Smith also said she wanted to be the face of the company, and said she had always wanted to work in the hospitality industry.
“The people who make the products have been very supportive and they want us to keep the brand alive,” she quipped.
“Every time I see a product, I’m like, ‘OK, well, I want to make this better for my family, my kids, my friends.'”
A little over half of the $3,000 a month that the company charges customers for their services goes to its employee salaries.
Ms Smith’s business has also created a new social media platform called The Lifestyle Life which she plans to use to help promote her products.”[We’re] really excited to be a part of this social media movement, and to get people talking about it, and really get the word out about the products,” she told ABC Radio Melbourne.
“This is what we want to build for the future.”
Ms Scott said she was “very excited” about the new venture, which has been named “Lifetime Home Furnishment of the Year” in the 2018 Lifestyle Living Awards.
“If you look at the last year, we’ve been able to expand our product range, and the lifestyle items we offer,” she commented.
“With this one, we’re going to go all the way, and it’s really important to us that people recognise that we’re a luxury brand, and that’s why we have our products on sale, because we want our customers to be really enjoying the experience.”