Digital lifestyle brands are making big inroads on the consumer side, but it’s not a done deal yet.
And the pace of change is rapid, according to a new report from digital lifestyle brands to the Digital Industry Group.
The report, based on a survey of more than 3,000 influencers, brands, retailers and influencers from across the digital ecosystem, said the digital lifestyle market is worth an estimated $1.5 billion to the industry, and that brands are increasingly embracing social media to boost sales.
The top three digital lifestyle trends are:Digital marketing strategies, such as using influencers and social media platforms to connect consumers with brands, has been growing at a steady clip in the past year.
The survey found nearly half of the influencers surveyed say they use social media regularly, and one-third of respondents say they’re creating a social media presence on their own.
The biggest digital influencer influencer marketplaces are:Instagram, Instagram Stories and Vine, the report found, as well as Facebook, Snapchat and Instagram Stories.
The big takeaway from the survey is that digital influencers are becoming increasingly interested in brands, particularly those with a digital platform.
The digital lifestyle industry is projected to grow to $10 billion in 2018 from $3 billion in 2017, according the report.
While brands and influents are taking a hard look at the digital space, there are still some big challenges.
Most importantly, the study found that the biggest digital lifestyle influencers don’t have a high awareness of their business.
“For the industry to have a meaningful presence in the marketplace, it’s going to require a certain level of awareness,” said Ravi Shankar, CEO of Digital Lifestyle Marketing, which commissioned the survey.
“It’s not just about getting in front of the audience.
You have to have the ability to create that interaction and engage in that interaction with that audience.
The influencer needs to be able to understand that interaction, and it needs to have that understanding of the platform.
The digital lifestyle marketing community has already been in the market for a while, Shankar added.”
The influencer community is the most engaged in the space right now.
It’s really the people who have been there for a long time that are actually going to be the ones to drive the next wave.
“But not everyone is convinced the digital life business is ready to take off.
The Digital Lifestyles survey, Shankary said, found that only half of digital lifestyle marketers had a deep understanding of their target audience.”
It may be something that has been around for years, but I don’t think it’s ready yet to take over.”””
We see the niche as the niche that we have to capture.
It may be something that has been around for years, but I don’t think it’s ready yet to take over.””
We can see a lot of this coming from the likes of the Apple App Store and Amazon, but we have no idea if they are the right companies to start a business from,” he added.