News Corp. and ABC have been hit hard by the recession and are battling to keep their audiences on board with programs like ‘The Bachelorette’ and ‘The Ultimate Bachelor.’
But ESPN has seen its ratings soar since the show returned in January.
The network has gained nearly 30 percent in prime time since January, while Fox has increased its average viewership by more than 20 percent, according a study released Monday by sports marketing company Marketo.
The numbers come as the sports networks struggle to keep up with the rise of digital video streaming.
ABC is in first place with a 2.5 rating in adults 18-49, while CBS is in second with a 1.9 rating.
MSNBC, which lost the ratings war with Fox last season, has also climbed in prime times, up 17 percent in the past year.
Fox has been hit by a downturn in the ratings.
The Fox network’s ratings have been down 18 percent from a year ago.
In its first year, Fox averaged 1.6 million viewers and the network has lost more than 40 percent of its audience since the summer.
On the other hand, ESPN has averaged more than 8.7 million viewers, and Fox has lost fewer than 3 million viewers since last year.
The networks are currently battling with Disney-owned ESPN to win back the ratings of the popular reality show, which has lost viewers since the fall of 2016.
“The Bachelor” has been a big draw for the network, and it’s still the No. 1 show in prime-time on basic cable.
ESPN has been the number one network in prime ratings in the key demo of adults 18+ since last season.
The ratings of “The Bachelor,” which aired on ABC in the fall, were down from last season when it drew 2.1 million viewers.
The show was canceled during the season, but its revival will air on ABC, the network that airs the show.
CBS has lost nearly a quarter of its viewers since season one.
According to Nielsen data, CBS has lost 19 percent of total viewers since January.
At the same time, ABC has gained more than 14 percent, while ESPN has gained 8 percent.